WHY SOCIAL MEDIA ADVERTISING IS THE TRENDIEST NOW.
WHAT IS SOCIAL MEDIA?
Social media are primarily Internet-based tools for sharing and discussing information among human beings.”
Important Benefits of Social Media Marketing Every Business Should Know.
Social media marketing requires both strategy and creativity.
While it may seem overwhelming, its importance cannot be overstated. It’s so important that 97% of marketers are using social media and 78% of salespeople outsell their peers by using social media for their business.
Plus, its benefits extend far beyond increasing sales.
However, not all businesses are aware of the benefits of social media marketing. In fact, 50% of small businesses aren’t using social media to promote their business. That’s an alarming number. Even more concerning is that an additional 25% don’t plan to use social media in the future either.
Clearly, there is a disconnect between those who are seeing the benefits of social media and those struggling to get started.
If the latter sounds like you, keep reading. You’re about to learn how social media marketing can help build your business. Some of the benefits you’ll learn about include:
IMPORTANT REASONS TO USE SOCIAL MEDIA TO PROJECT YOUR BRAND.
*Growing your brand awareness: Social media marketing will make it easy to spread the word about your products and mission.
Increasing your traffic: Using social media and linking it to your website will increase your traffic tremendously.
Promoting your products and services: This is ultimately why you invest in marketing, right?
*Advertising on social media helps Generate A Conversation Around Your Brand
A strong social media marketing strategy will generate conversation about your brand, products, and partners.
*Generate conversation: Social media facilitates genuine conversation about your brand.
In doing so, they received a great amount of feedback about their product. They also got people talking. Fans were having genuine conversations, all facilitated by social media.
*Effective stories about your products can have a great impact on your brand’s image.
Social media allows for immediate interaction and customer feedback. Businesses can also respond to their customers right away.
*Nearly half of Nigerian customers are using social media to ask questions about products or services, having a social media customer service strategy is extremely important.
*Be sure to keep
Offer promo codes for DISCOUNTS through social media to your followers (while remaining mindful of Facebook’s promotional content guidelines).
Ask open-ended questions that allow your audience to reply.
Give away inexpensive things such as stickers, patches, shirts, sunglasses, lanyards, hats, and Koozies that will make a long-lasting impression.
Use Social Media
It’s unlikely that all of your traffic will come through search engines. Social media channels allow for more diverse inbound traffic streams.
*Social Media Can Assist With Link Building
Social media can have an indirect impact on SEO.
For example, let’s say that you get 1,000 shares on a blog post because it contains strong content. Some of your followers who see your post may write similar content and link back to your original post as a source. Search engines will then pick up on the fact that your content has linked back to a good amount and (hopefully) rank your post higher than your competition.
Google and Bing also display tweets in search results. This feature is more relevant for trending topics and will also help your brand greatly.
*Social media can have a huge impact on making ads viral. In fact, that’s where most of those ads are shared.
The beauty of a viral ad is that you can get a lot of attention for relatively little effort, getting a huge ROI. But you want to keep in mind that your focus shouldn’t be on forcing an ad to go viral.
The trick is to make sure that your site keeps the customer engaged enough to want to continue to purchase the product.
*The beauty of social media is that it lets you directly place ads, so the audience doesn’t feel tricked. Facebook and Twitter allow your business to post ads directly on your target market’s timeline. Those ads will lead them directly to your page and drive those conversions right up!
*Use Social Media To Promote Your Product
Promote Your Content
This seems pretty general, right? Promote the content, and you’ll promote the product.
*Using #Hashtags Increases Your Reach
The hashtag is a powerful tool that can connect a group of like-minded individuals through social media. It’s a simple way to greatly increase your reach.
*Keep Your Customers Up-To-Date
Social media is one of the best and easiest ways of keeping your customers updated with your new products or upcoming events. If your business makes a huge announcement about a new product or an exciting event, it’ll catch on and get people excited.